A completely free fashion design site with tools to create digital outfit images, and to help people figure out what they want to wear to work or a party or any occasion.

How it works

Pastel illustration of a fashion design studio with sketches, fabric swatches and a dress form

How it works

From open to your first outfit render

Open the studio

Pick an illustrated model and start building outfits right away. No hidden steps, no upsells.

Design outfits

Use the design tools right away to build digital outfit images and export them for your work.

Illustration of the WOW Fashion Designer studio desk with sketches and a drawing tablet

Who we are

Hi, I'm Alice, an amateur fashion designer, and I started this because I kept wishing I had one simple place to help others figure out what they can wear for work every day.

Ready to start designing?

Get instant access to the design tools.

Open the studio